MCSAS-Hearts of Love Brand Values:
As a multinational charitable organization operating in many other countries and in experiencing different cultures, we have learnt to practice our own core; we have developed six shared values which addresses our quality brand principles, conduct and interaction with the society - they are (1) Making a Difference: (2) Leadership: (3) Integrity: (4) Can Do: (5) Innovation: and (6) Relationships.
Making the Difference:
Children and young people only spend about 20% of their school hours in school each day….what happens to the rest of their time? For the reason/reasons stated above, Mcsas-Hearts of Love is committed to:
- Connecting more teachers, tutors and mentors to kids who need them most.
- Bringing more community services and resources directly to children and young people.
- Engaging young people in helping other young people to improve their lives
- Making education policy changing known to family and young people
- Bringing more community services directly to parents and carers.
Leadership:
- We provide leadership ingredients which educates young people to recognise Foresight, Commitment, and Guidance..!
- Building a future for youth and family in the community
- Leading the way through connectivity enablement
- Providing solid principles to build Trust and Togetherness spirit..!
- Making young people the best they could be, because they can.
- Investing Trust and Belief in young people to enable them to succeed.
- Providing Ingredients for CAN-DO character to become Optimist, Focusing on the Future.
- Having a Passionate Spirit to make things happened.
Our ingredients for relationship are:
- To have the spirit of Teamwork,
- Friendliness,
- Personality, and to have a
- Warm and Caring spirit
- Connecting people on ‘their level’
- Having empathy for their unique situations
- Building relationships with the community (internal and external)
With these super qualities above, young people are able to:
- Create brighter future
- Empower people in the communities and the society they live
- Create more possibilities for a better future.
Our Ingredients for INNOVATION are:
Simplicity, Imagination, Insight and Creativity.
These four words would lead you to be:
- Able to do things differently.
- Making unlikely connections to make things happen
- To let the unexpected exceeds expectations

